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Focusing on clients is of utmost importance as for CAs new work comes from referrals from old clients.
There should be constant communication with the clients to understand what they need. You should classify your clients in A-B-C format. Where A is your top 10 customers. You need to speak to these clients at least on a monthly basis to understand what is going right and what is going wrong. you should try to use a system like client satisfaction score (CSS) so that you know where you are heading in your practice.
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There should be a system which tracks the efficiency of your employees. Practice Management Software PMS is a very good option. You should constantly monitor who is doing good and who is doing bad. Which areas employees are struggling in and Which areas employees need training. In which areas they are spending more time. Since Employees are the major cost in any CA firm, there should be a system to control this cost.
The core of any CA firm is the knowledge. In this information age, there is no problem in getting the information, but the real problem is to find the right information. There should be a system where you can manage your knowledge. Time should be invested in studying the right things. Knowledge should be collected and disseminated in a systematic and timely manner. You should follow good twitter handles like one we have here or subscribe to good blogs like one we have here.
CA firms should use the technology to the fullest to increase the efficiency. Technology can be in form of a software or good set of hardwares. Technology can be used in sales or in management of operations. Technology can be used for right and fast communication. CA firms which canbnot make good use of technology will not gorw much in this age. For benefit of CAs we have FREE PMS for Small and Medium Firms.