Festival greeting posts for a CA firm: the calendar, the timing and what makes clients notice

Festival greetings are the posts clients actually notice. A due-date reminder is useful; a Diwali greeting with your firm's name on it is the one a client forwards to the family group. For a practice, they also do a quiet job: they show that the firm is active, local and courteous, without saying anything about services. This guide covers which occasions are worth a greeting, the dates for the coming months, when to post, which language to use, and how to keep it tasteful.

Which festivals and days are worth a greeting

You do not need a post for every festival in the calendar. Clients notice a missed Diwali far more than a missed Basant Panchami. A sensible list has four groups:

• Major national festivals your client base celebrates: Diwali, Holi, Eid-ul-Fitr, Christmas, Guru Nanak Jayanti, and Dussehra in October.
• Regional festivals of your city: Makar Sankranti, Pongal, Lohri, Magh Bihu, Onam, Ganesh Chaturthi, Durga Puja, Chhath, and the regional new years — Gudi Padwa, Ugadi, Cheti Chand, Gujarati New Year (Bestu Varas), Vishu, Puthandu, Poila Boishakh.
• National days: Republic Day (26 January), Independence Day (15 August) and Gandhi Jayanti (2 October).
• The profession's own days: CA Day on 1 July, the day the Institute of Chartered Accountants of India came into being in 1949; GST Day, also 1 July, marking the start of GST on 1 July 2017; and Income Tax Day on 24 July, marking the introduction of income tax in India in 1860.

Eight to twelve greetings a year is plenty for most firms. If your clients are spread across communities, add the main festival of each rather than trying to cover every regional variant. Greetings sit inside your normal weekly rhythm — see the 15-minute-a-week social media plan for the rest of the mix.

Festival dates: November 2026 to March 2027

The dates below are from the central government's holiday lists for 2026 and 2027 (Department of Personnel and Training office memoranda, gazetted and restricted holidays for offices in Delhi). Your state's list can differ by a day for some festivals, and festivals that depend on the moon (Eid in particular) can move by a day. Check your local calendar a week before.

Two things to plan around. Diwali week is crowded: 8 to 11 November 2026 has four occasions in four days, so pick two (Diwali, plus Bhai Dooj or your regional new year) rather than posting daily. And March 2027 has Eid, Holi and the last advance tax instalment within a few days of each other — schedule the greetings early so they are not lost in the year-end rush.

When to post: the evening before or the morning of the day

For most festivals, post on the morning of the day, between 8 and 10 am IST. People check their phones over breakfast, the greeting is "on the day" when they see it, and it sits near the top of their feeds while they are sending their own wishes. Posting at midnight or 6 am gains nothing; the post just sinks under the wave of later greetings.

The evening before works better in a few cases:

• Festivals that begin the night before, such as Holika Dahan and Lohri, or that families start preparing for a day early.
• Long festival weeks like Diwali, where a single "Wishing you a happy Diwali" post on the evening of Dhanteras or Naraka Chaturdashi covers the whole week, and a second post on Diwali morning is enough.
• Holidays when people travel: for Christmas and New Year, a post the evening before is seen while people are still online.

National days are best posted early on the day itself — Republic Day and Independence Day posts at 7–9 am, before the flag-hoisting and parade coverage takes over. For the profession's days, post in the morning on LinkedIn, where colleagues and corporate clients are; CA Day on 1 July is a working day, so 9–10 am does well. The wider question of posting times is covered in best time to post for a CA firm in India.

Regional language or English?

A simple rule: match the language to the festival and to the client.

• Regional festivals read better in the regional language. A Pongal greeting in Tamil, a Gudi Padwa greeting in Marathi or a Bestu Varas greeting in Gujarati feels personal in a way the English version does not.
• National festivals and days work in English, Hindi, or English with a line in the local language. If most of your clients are traders and families rather than companies, the local language usually does better.
• Professional days (CA Day, GST Day, Income Tax Day) are for a professional audience — English is the norm, especially on LinkedIn.

Keep the language of the poster and the caption the same. A Marathi poster with an English hashtag caption looks automated. If you serve two language groups, it is fine to post one greeting in each, an hour or two apart, rather than one poster crammed with both scripts.

OneClick Branding festival posters come in English and, where available, Indian languages such as Hindi, Marathi, Gujarati, Kannada, Tamil, Telugu and Bengali (available languages depend on the poster type and your OneClick Branding plan; where a translation is not available, choose English or skip), and the festival rule in OneClick Scheduler lets you choose the language, with English as the fallback when a poster is not available in your language.

Keep it tasteful: what a greeting should and should not say

A greeting post has one job — to wish people well. The moment it carries an offer, it stops being a greeting.

• No sales message. No "Diwali discount on GST registration", no "file your ITR with us this festive season", no fees and no service list on the poster.
• Name and contact only. Your firm's name and contact details are enough; that is what makes it your greeting. Leave out a firm logo or monogram: the ICAI Code still prohibits them on any media, including the internet (see the ICAI guide).
• Short caption. One or two lines: "Wishing you and your family a bright and prosperous Diwali. — Team [Firm name]". Add two or three relevant hashtags at most.
• Respect. Avoid jokes about religious figures, crackers or food that some communities avoid, and generic stock images that mix up festivals (diyas on a Christmas post, rangoli on Eid).
• One greeting, then stop. Do not follow the greeting with a sales post the same day.

There is also a professional reason. The ICAI's advertisement guidelines for members are about what a firm may say about itself and its services; a plain greeting with the firm's name and contact details is the kind of post that stays well clear of any concern, while a greeting bundled with an offer or a claim about the firm is not. For what the current Code of Ethics allows, read what a CA can post on social media and Google.

Simple ways to make clients notice

Hundreds of businesses post a Diwali greeting. A few small things make yours the one people look at:

• Use your own name properly. The firm name and the partners' names in a clean contact bar look better than a busy footer with every phone number and service.
• Same design family all year. A consistent look tells clients the post is from you before they read it.
• A personal line in the caption — "Thank you for trusting us through another year" — goes further than a long greeting.
• Share on WhatsApp too. For many clients the WhatsApp status or a broadcast message is where they will actually see it. Platforms like WhatsApp do not let apps post for you, so plan a one-tap share from your phone.
• Post on Google as well. A greeting on your Google Business Profile keeps the profile fresh for people who search for the firm during the festive season.

Automating festival posts with OneClick Scheduler

The hardest part of festival posts is remembering them — especially Gurpurab on a Tuesday in a busy November, or Eid when the date moves with the moon. If you are an activated OneClick Branding client, the festival auto-post rule in OneClick Scheduler handles this:

1. Log in at OneClick Scheduler with your PracticeGuru account and connect Instagram, Facebook, LinkedIn and Google Business Profile.
2. Open the auto-post rules and turn on the festival rule.
3. Choose the time (9 am is the default), the language, the design, and the maximum number of posts a day — useful in Diwali week, when several occasions fall close together.
4. Your branded festival poster, with your contact bar, goes out on the festival day at that time to every connected account.

The rule posts on the day itself. If you want an evening-before greeting for a particular festival, schedule that one by hand from the same screen. And add a line of your own to the caption if you like — the rule allows a short caption addition, which is a good place for "Team [Firm name]".

Frequently asked questions

Sources

• DoPT holiday list 2026 — Diwali on Sunday 8 November 2026 (StaffNews reproduction of O.M. dated 3 July 2025)
• Restricted holidays 2026, central government offices (CDA Guwahati) — Govardhan Puja, Bhai Duj, Chhath, Christmas Eve
• Gazetted holidays 2027, DoPT O.M. F. No. 12/2/2023-JCA dated 16 July 2026 (StaffNews reproduction)
• Restricted holidays 2027, DoPT O.M. dated 16 July 2026 (StaffNews reproduction)
• ICAI — 77th Foundation Day, 1 July 2025
• PIB — Celebrating GST Day (1 July)
• PIB — Celebrating Income Tax Day 2024 (24 July, introduced 1860)