In this guide · 9 sections
- Open the report from your Business Profile on Google Search (Performance) or in the Google Maps app (Business tab, then See more next to Performance). Only verified profiles have data.
- Interactions is the total of the actions people took: calls, direction requests, website clicks, messages and bookings. For a practice, calls and direction requests are the numbers closest to new work.
- Views count unique people, at most once a day each, split across Google Search and Maps on mobile and desktop. That is why the report often shows fewer views than notification emails.
- Searches shows the words people typed when your profile appeared. It updates at the start of each month and can take up to 5 days to appear. Small counts are shown only as "below a threshold".
- Review it once a month for 10 minutes, compare with the same month last year (the compliance calendar drives the numbers), and check the profile itself first when a number drops sharply.
Your Google Business Profile does quiet work. Every week, people search "CA near me", find your firm, tap Call or ask for directions, and you never see how they found you. The Performance report shows that part. It tells you how many people saw the profile, what they searched for, and what they did next. Most partners have never opened it, and the ones who have often misread it.
This guide explains where the report is, what each number counts, how the search terms show what clients look for, and a 10-minute monthly review, including what to do when the numbers fall. Definitions come from Google's help pages and Business Profile API documentation, listed at the end.
Where to find the Performance report
Google shows performance data only for verified profiles, and only to someone signed in with a Google account that owns or manages the profile.
On a computer (Google Search):
- Search for your firm's name, or go to your Business Profile while signed in.
- Click Performance.
- At the top, choose the time period and click Apply.
On a phone (Google Maps app):
- Open Google Maps and tap Business at the bottom right.
- Next to "Performance", tap See more.
- Choose the time period and tap Apply.
If the firm has more than one branch, Business Profile Manager on a computer can download the data for several profiles into one spreadsheet. Tick the profiles, choose Actions > Insights, pick the timeframe and download. Some profiles also have a separate Insights tab with suggestions based on reviews, photos and local search trends. That is advice, not measurement.
What each number counts
Google notes that only metrics relevant to your business appear, and that the data includes both organic results and Google Ads. If you run local ads, the numbers aren't purely organic.
| Metric | What Google counts | What it means for a practice |
|---|---|---|
| Interactions | The total of all interactions with the profile | A headline figure. Read the parts below it. |
| Calls | Taps on the call button on your profile | The closest number to a new enquiry. It only works if the phone number on the profile rings at the firm. |
| Directions | Direction requests to your address. Google removes repeat taps, cancelled requests and spam. | People planning to visit: walk-in ITR clients, a new client's first meeting. Service-area profiles with no address will show few or none. |
| Website clicks | Clicks on the website link on the profile | People who want to know more before calling. |
| Messages | Separate conversations started through messaging | Appears only if messaging (for example a WhatsApp chat link) is set up. |
| Bookings | Bookings completed through a Google booking provider | Most practices won't have this. It needs a booking partner. |
| Views | Unique people who viewed the profile on Search and Maps | How often you were seen. Not a measure of enquiries. |
| Searches | The search terms people used when the profile appeared | What clients actually type. See the section below. |
Products, menus, offers and hotel booking clicks also exist in the report. They apply to shops, restaurants and hotels, so a CA firm can ignore them.
Views: why the number is lower than you expect
Google explains that the views number may be lower than the figures in your profile notification emails, and gives the reasons:
- It counts unique visitors, not page loads.
- A person is counted once a day at most, however many times they open the profile that day.
- A person who looks on phone and computer, or on Maps and Search, is counted only a limited number of times.
- It counts views of the profile itself, not every time the firm's name appears somewhere on Google.
Google records views in four parts: Google Search on mobile, Google Search on desktop, Google Maps on mobile and Google Maps on desktop. The split tells you something useful:
- Mostly Search: people are looking up your firm by name, often existing clients finding the phone number. Strong branded traffic, but not necessarily new clients.
- A large Maps share on mobile: people nearby are looking for a CA, comparing the pins and deciding whom to call. This is discovery, and it is where categories, reviews and an active profile matter most.
Searches: what clients type to find you
The Searches section lists the words people used when your profile showed up. Google updates it at the start of each month and says it can take up to 5 days to appear, so look at October's terms in the first week of November. The terms are lower-case and grouped by month. When only a few people used a term, Google doesn't give the exact count, only that it is below a threshold. You can't edit or remove these terms. They show up whenever your profile appears for that search.
Sort the list into three groups:
| Group | Example terms | What it tells you |
|---|---|---|
| Branded | "sharma and associates", "ca rakesh sharma" | People who already know you. A healthy base. |
| Discovery | "ca near me", "chartered accountant kothrud", "gst consultant" | New people finding you. This is the group to grow. |
| Service-specific | "itr filing", "company registration", "tds return" | The services people expect from you. |
If service terms appear for work you do but haven't listed, add them to the profile's services and mention them in the description and your weekly posts. If discovery terms are almost absent, check the primary category and address first. Setting up a Google Business Profile covers both. Google says there is no way to request or pay for a better local ranking, and that local results depend mainly on relevance, distance and prominence. So the fixes are always about the profile.
OneClick Scheduler's Google screen shows views on Search and Maps, calls, website clicks and direction requests for 7, 28 or 90 days against the period before, plus last month's top searches. The Analytics page marks the days you posted (Auto-post plan).
OneClick Scheduler: Compare periods and see whether views rise after you post.
Try itRead the numbers against the compliance calendar
A practice's Google numbers follow the tax year, not a smooth curve. Expect calls and direction requests to rise as the ITR deadline in July nears, again near the tax audit and audited-return dates, and around GST annual return season. They usually dip after the deadlines pass and during festival weeks. So:
- Compare a month with the same month last year, not only with the month before. August against July will almost always look like a fall.
- Don't judge the last few days. Google's daily figures arrive a few days late, so the end of any chart is usually incomplete.
- Keep your own record. A simple sheet, one row a month, lets you compare across years without depending on how far back the report goes.
| Month | Views | Calls | Directions | Website clicks | Top 3 discovery searches | What we did |
|---|---|---|---|---|---|---|
| Jul 2026 | … | … | … | … | … | Weekly due-date posts, ITR special hours |
The 10-minute monthly review
Do this in the first week of the month, once the searches for the previous month have appeared:
- Minute 1–2: check the profile itself. Search your firm on Google Maps from a phone. Is it showing? Are the hours, phone number and pin right? Has Google applied a suggested edit you didn't make?
- Minute 3–4: the four action numbers. Note calls, directions, website clicks and (if set up) messages. Compare with last month and the same month last year.
- Minute 5: views and the split. Note total views and whether the Maps share is rising or falling.
- Minute 6–8: searches. Mark the new discovery and service terms. Add any missing service to the profile.
- Minute 9: reviews. Check that every new review has a reply. Replying to Google reviews has templates.
- Minute 10: one action for next month. One new photo, one missing service, special hours for the deadline, or four weekly posts. Write it in the last column of the sheet.
If the profile is connected to OneClick Scheduler, its Google screen shows views (split into Search and Maps), calls, website clicks and direction requests for 7, 28 or 90 days against the period before, plus last month's top searches. Steps 3 to 6 then take a couple of minutes.
Ask the front desk too. "How did you find us?" from new clients is the check the Google numbers can't give you.
When the numbers drop
Work from the profile outwards. Most sudden drops have a simple cause:
| What dropped | Check first |
|---|---|
| Everything, almost to zero | The profile's status. A suspended or disabled profile disappears from Search and Maps. See what to do when a profile is suspended. |
| Views fell, branded searches steady | The primary category, the map pin and any recent edit by Google. A changed category or a moved pin hurts discovery searches. |
| Calls fell, views steady | The phone number on the profile. Was it changed, or does it go to a number nobody answers? |
| Directions fell | The pin location and address. Was the address hidden, or did the firm move? |
| Website clicks fell | Does the website link still work? Did the website address change? |
| A slow decline over months | Activity and reviews. Compare with competing firms on the map: recent photos, posts and replies. |
Don't make several changes at once to "fix" a drop. Google reviews edits before they go live, and changing the category, the name or the address can mean verifying the business again. Fix the one thing that is wrong, then wait for next month's numbers.
Posting helps here, if only because it keeps the profile current. OneClick Scheduler's Analytics page shows Google profile views per day with the days you posted marked, so you can see whether views rise after a post instead of guessing (this chart is part of the Auto-post plan). For the wider picture of which numbers to track across all channels, see the six numbers worth tracking.
Frequently asked questions
Where is the performance report for my Google Business Profile?
On a computer, go to your Business Profile on Google Search while signed in and click Performance. On a phone, open the Google Maps app, tap Business at the bottom right, then See more next to Performance. Only verified profiles have performance data.
Why does my Google profile show fewer views than the notification emails?
The Performance report counts unique people, at most once a day each, and counts someone who looks on several devices or on both Maps and Search only a limited number of times. It also counts only views of the profile itself.
When are the Google Business Profile search terms updated?
Google updates the searches metric at the start of each month, and it can take up to 5 days to appear. Terms used by only a few people are shown as below a threshold, not as an exact number.
Do Google Business Profile numbers include Google Ads?
Yes. Google says performance data includes views, searches and actions from both organic search results and Google Ads.
What should I do if my Google profile views suddenly drop to zero?
Check whether the profile is still showing on Google Maps and whether Google has suspended or disabled it. A removed profile doesn't appear in Search or Maps. If it has been suspended, fix the cause and use Google's appeals tool.
Sources
- Google Business Profile Help: Understand your Business Profile performance & insights
- Google Business Profile APIs: DailyMetric (views split by Search/Maps and mobile/desktop, action metrics)
- Google Business Profile APIs: Monthly search keyword impressions (monthly terms, thresholds)
- Google Business Profile Help: Fix suspended or disabled profiles
- Google Business Profile Help: Tips to improve your local ranking on Google
- Google Business Profile Help: Edit your Business Profile (edits reviewed, re-verification)
- Google Business Profile Help: Manage your business category
Connect your Google Business Profile to OneClick Scheduler. The Google screen shows your profile numbers and reviews on one page, the Analytics page shows daily views with your posting days marked (Auto-post plan), and the same scheduler posts to Google, Instagram, Facebook and LinkedIn.
