In this guide · 10 sections
- How Google Business Profile posts work
- Where posts show and how long they stay
- Image sizes and formats
- The content rules that get posts rejected
- A weekly rhythm you can keep up
- 12 Google Business Profile post ideas for a tax practice
- Writing a post that gets read
- Scheduling posts with OneClick Scheduler
- FAQs
- Sources
- Google Business Profile has three post types: updates, offers and events. They show in the Updates or Overview tab on mobile Search and Maps, and under "From the owner" on desktop.
- Posts are archived after 6 months unless you set a date range, so one post a week keeps the profile looking current.
- Google may remove posts that contain phone numbers, emails or social handles in the text. Use the "Call now" button instead.
- For images, Google recommends JPG or PNG, 10 KB to 5 MB, at least 720 × 720 px. A square poster of 1080 × 1080 px works well.
- A simple rhythm: one due-date or tax-update post every week, plus a greeting or a practical tip when there is a reason. Twelve ready ideas are below.
Most CA firms that set up a Google Business Profile stop there. The profile shows the address and hours, and the "Updates" section stays empty or shows a single post from two years ago. That tells a visitor nothing good. Regular posts show that the firm is active, give people a reason to click, and keep useful information, such as the next GST due date, in front of anyone who looks you up.
This guide explains how profile posts work now, where they appear, the image sizes and content rules Google sets, a weekly rhythm you can keep up, twelve post ideas for a tax practice, and how to schedule them so they go out without anyone remembering. If the profile isn't set up yet, start with setting up and verifying a Google Business Profile.
How Google Business Profile posts work
Google offers three post types:
| Type | What it needs | Use it for |
|---|---|---|
| Update | Text, with an optional photo or video and a button | Due-date reminders, tax updates, tips, greetings, office news. Most of your posts will be updates. |
| Event | A title, start and end dates and times, plus optional text, photo and button | A free GST or budget session at the office, a webinar, extended hours before a deadline. |
| Offer | A title and a date range, plus optional coupon code and terms | Rarely right for a CA firm (see the note below). |
The buttons available on a post include Book, Order, Shop, Learn more, Sign up and Call. For a practice, "Learn more" (to a page on your website) and "Call" are the useful ones.
Where posts show and how long they stay
According to Google, customers see your posts:
- in the Updates or Overview tab of your profile on mobile, in Google Search and Google Maps;
- in the "From the owner" section of your profile on a computer.
Google's help page says: "Posts older than 6 months are archived unless a date range is set." (Events and offers have their own dates.) Years ago, updates disappeared after about a week. That is no longer the case, but a profile whose newest post is five months old still looks neglected. The visitor sees the date. Post weekly so the newest post is always recent.
After you publish, a post shows as Live, Pending (still being processed, or the profile isn't verified yet) or Not approved (it broke a policy). Check the status after the first few posts.
Image sizes and formats
Google's photo specifications for the Business Profile:
| Google's requirement | |
|---|---|
| Format | JPG or PNG |
| File size | Between 10 KB and 5 MB |
| Recommended resolution | 720 × 720 px |
| Minimum resolution | 250 × 250 px |
| Quality | In focus, well lit, no heavy filters or alterations |
| Video | Up to 30 seconds, up to 75 MB, 720p or higher |
In practice, a square poster at 1080 × 1080 px, saved as JPG under 1 MB, is clear on every screen and clears Google's recommendation comfortably. Google crops the preview differently on Search, Maps and desktop, so keep the important text, such as the date and the form name, away from the edges. The same square poster can go to Instagram and Facebook too.
The content rules that get posts rejected
Google reviews posts against its photos, videos and posts content policy. The rules that catch professional firms most often:
- No phone numbers, emails or social handles in the text. Google says it may remove posts with unverified contact information "to avoid fraud or abuse". Add a Call button instead, which uses the number on your profile.
- Links must be trustworthy. Link to your own website or an official site such as incometax.gov.in or gst.gov.in, not to shortened or unknown URLs.
- Keep it relevant and clean. Google's post guidance asks for relevant details and rejects inappropriate content. Keep each post about your practice and the information clients need.
- You are responsible for legality. Google says the business is responsible for making sure the content follows applicable laws and regulations. For a CA, that includes the ICAI rules.
A phone number printed inside the poster image is also contact information. If posters carry your number, watch the first few posts. If any are not approved, use a version without it for Google.
OneClick Scheduler posts to Google Business Profile along with Instagram, Facebook and LinkedIn from one screen. Schedule the whole week in one sitting, or let auto-post send due-date and tax-update posters to Google on their own.
OneClick Scheduler: Auto-post rules can send due-date and tax-update posters to Google on their own.
Try itA weekly rhythm you can keep up
You don't need to post daily. One to two posts a week is enough to keep the profile current. A rhythm that fits a practice:
| When | What |
|---|---|
| Every Monday | The due dates for the week, or the next important deadline (GSTR-1, GSTR-3B, TDS payment, advance tax). |
| When something changes | A tax update: an extended due date, a new form, a rule change clients should know about. |
| Twice a month | A practical tip or a common mistake to avoid. |
| On the day | Festival and professional-day greetings, plus special hours if you are closed or open late. |
Monday morning works because business owners plan their week then. For more on timing, see the best time to post for a CA firm. Google doesn't publish an ideal posting time, so treat these as starting points and check your own profile stats.
12 Google Business Profile post ideas for a tax practice
- This week's due dates. "Due this week: GSTR-1 on the 11th, GSTR-3B on the 20th." Add a poster and a "Learn more" button to your due-date page.
- Advance tax instalment reminder. A week before 15 June, 15 September, 15 December and 15 March, with who must pay and the cumulative percentage due.
- ITR season opens. A list of documents to keep ready: Form 16, AIS and TIS, interest certificates, capital gains statements, rent receipts.
- Due date extended. When the CBDT or the CBIC extends a date, post it the same day with a link to the official notification.
- Budget day summary. Three or four changes that matter to your clients (individuals, small businesses), posted the evening of the Budget.
- A common mistake. "Claiming ITC on invoices not in GSTR-2B", or "Not reporting interest income from savings accounts". Explain it in two lines.
- A plain-words explainer. What is the new tax regime default? Which form for which taxpayer? Who needs a tax audit? Keep it short.
- Office hours in deadline week. "We are open on Sunday, 27 July, 10 am to 4 pm, for ITR filing." Post it as an event and set special hours to match.
- An information session. A free GST or TDS session at the office, or online, as an event with date and time. Keep it educational, not a sales pitch.
- Festival and professional days. Diwali, Holi, Eid, regional new years, CA Day on 1 July, Independence Day. A simple greeting with the firm's name. Festival greeting posts has the calendar.
- Office news. A new branch address, new office hours, a new partner joining. Factual and short.
- Year-end checklist. In March: invest under the old regime if you use it, pay advance tax, get pending bills and TDS certificates. In September: tax audit timelines.
Ideas 1, 2 and 4 are the posts clients thank you for. Due date reminder posts covers which dates to post and how many days before.
Writing a post that gets read
People look at a profile post for a few seconds, often on a phone in Maps. Write for that:
- Put the point in the first line. "GSTR-3B for September is due on 20 October." Only the first lines show before "More", so the date and the form name go first.
- One message per post. A post that covers three deadlines and a festival greeting gets none of them across. Split it into separate posts.
- Short. Three to five sentences is plenty. Link to a page on your website if you need to explain more.
- The client's language. If most of your clients speak Marathi or Gujarati, a post in that language with the form names in English is easier to read than a full English paragraph.
- Match the poster and the text. If the poster says 20 October, the text must say the same. Recheck dates after any extension.
What a CA firm should not post on Google
- Client testimonials, screenshots of reviews or star ratings, and "500 happy clients" claims.
- "Best CA in the city", "No. 1 tax consultant", or any comparison with other firms.
- Discounted fees or "free ITR filing" offers, particularly for audit, tax audit and certification work.
- Anything about a named client or their matter, even a success story with the name removed if the client could still be identified.
These follow from the ICAI rules rather than Google's. The ICAI guide has a quick check you can run on any post.
Scheduling posts with OneClick Scheduler
Google's own interface lets you schedule a post and repeat it. But you have to build each post again for Instagram, Facebook and LinkedIn. With OneClick Scheduler, you create the post once, tick Google Business Profile along with your other channels, and pick the date and time. A week's or a month's posts can be set up in one sitting.
If your firm uses OneClick Branding, auto-post rules go further. Due-date, tax-update, festival, case-law, weekly and monthly posters can go to Google on their own at the time you set, in English or an Indian language. Available languages depend on the poster type and your OneClick Branding plan; where a translation is not available, the rule posts English or skips, as you choose. You choose the rules once, and the Monday due-date post goes out every week even in the busiest week of July.
To start: log in at OneClick Scheduler with your PracticeGuru account, connect the Google account that manages your profile, and schedule your first week. The help page has the steps for each platform. The Google screen also shows your profile stats, so you can see whether profile views and calls go up once you post regularly.
Frequently asked questions
How long do Google Business Profile posts stay visible?
Google says posts older than 6 months are archived unless a date range is set. Events and offers follow their own dates. A five-month-old post still looks out of date to visitors, so a weekly post is a better habit.
Why was my Google Business Profile post rejected?
The most common reason for professional firms is contact information in the text: Google may remove posts with phone numbers, emails or social handles it can't verify. Use the "Call" button instead. Other reasons are inappropriate content, untrustworthy links, or a profile that isn't verified yet (the post shows as Pending).
What image size should I use for a Google Business Profile post?
Google recommends JPG or PNG, between 10 KB and 5 MB, at least 720 × 720 px (minimum 250 × 250 px). A square 1080 × 1080 px poster works well. Keep the key text away from the edges because previews are cropped.
How often should a CA firm post on Google Business Profile?
Once or twice a week is enough: a due-date or tax-update post each week, plus greetings, tips and office news when there is a reason. Regular posting matters more than volume.
Can I schedule Google Business Profile posts?
Yes. Google lets you schedule and repeat posts in the profile. OneClick Scheduler schedules them alongside Instagram, Facebook and LinkedIn from one screen, and its auto-post rules can send due-date and tax-update posters to Google on their own.
Sources
- Google Business Profile Help: Create & manage posts on your Business Profile
- Google Business Profile Help: Business Profile photos, videos & posts content policy
- Google Business Profile Help: Manage your Business Profile photos & videos
- Google Business Profile APIs: Posts (call-to-action types)
- Google Business Profile Help: Tips to improve your local ranking on Google
Connect your Google Business Profile to OneClick Scheduler. Schedule a month of updates in one go, or turn on auto-post rules so due-date, tax-update and festival posters reach Google at the time you set. Free to post now; 7-day scheduling trial for new users.
